Digital Media ROI
The other day I was reading this post on mycustomer.com on ROI & resource problem & how its undermining the social media efforts. (http://bit.ly/gQ90U0) I also face constant questions on ROI...
View ArticleThe Missing Content Story
The recently concluded India Social Summit 2010 had many interesting things to offer. Some of them have been summarized here by @beastoftraal, @gauravonomics, @gautamghosh, @prem_k http://bit.ly/hHRuey...
View ArticleMobile Analytics & BI
Let us look at some statistics on mobile usage: 40% of tweets are from mobiles. Facebook has over 150 million mobile users. Admob receives 2 billion ad requests per day. Half a billion people accessed...
View ArticleI am Stressed!
My stress is defined by my new wireless printer that wouldn’t work! The new device came beautifully packed in an eco friendly bag, sleek looking product that got me so excited that I discarded my...
View ArticleWhy Twitter for Customer Service
Recently, I was doing some research for a client presentation on social CRM and I came across this fantastic inforgraphic on social media customer care maturity model. source :...
View ArticleWhy Social Media in India Gives Me Jitters
This is not a post with fancy overview trying to put things in perspective. This is a post to highlight how and why Indian environment gives a new flavour to everything that is global. In this case...
View ArticleWhat Next?
During the initial days of Social Media euphoria in India, we had seen brands create their social media presence across platforms. In more than 1 situation, the tact was to employ a campaign based...
View ArticleFacebook connects you to your past. Twitter to your future. What bout google+?
“Facebook connects you to your past. Twitter to your future”. This is a quote I had read some time back during a routine search that I was doing on the topic. Today you can find this quote here . With...
View ArticleWhy CEO’s are Absent from Social Media
In the recent times, there is an increasing buzz about the CEO & his/her social media presence. The buzz is about how the CEO & his office are missing the trick by their absence on social media...
View ArticleDigital – Does it Compliment or Supplement your media offering?
Lets hear the good news for 2012. Digital is here to stay. And increasingly its getting grained into every possible form of media. From print to electronic, digital is taking over. Social TV is...
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